Tourism Policy, Planning and Destination Development - Outdoors Great Southern

Tourism Policy, Planning and Destination Development


We help regional towns and businesses unlock their market potential by developing strategies that identify and seize the most attractive market opportunities. We can help you to understand customer motivations and behaviours. We can assist you with:

  • Strategic Marketing Plans
  • Tourism Experience Audits
  • Tourism Product Development
  • Destination Development Strategies

Work Completed

  • Amazing South Coast Consumer Website Schematic Plan (2018-2019). The key objective of this project was to provide the Amazing South Coast Tourism Incorporated (ASCTI) with a clear vision and plan to create a website that best meets the needs of all stakeholders (clients, members and ASCT Inc). The key deliverable was a Website Schematic Plan that focused on content development and delivery; website architecture and navigation functionality, bookings functionality, and enhanced marketing opportunities for members.
  • Great Southern Outdoor Recreation Strategy (2018). Working with the Department of Local Government, Sport and Cultural Industries (DLGSC) and local government stakeholders, this document provides a strategic framework for the provision of outdoor recreation opportunities in the Great Southern region for the period 2018-2021.
  • Great Southern Regional Trails Master Plan (2019). Delivered on behalf of eleven local governments and three state government agencies, this plan will identify a coherent and clearly outlined program of trail infrastructure development across the Great Southern region over a ten-year period (2019-2029).
  • Walpole and Nornalup Inlets Marine Park Paddle Experience (2020).  This project plan provides the overall approved work plan for the Walpole and Nornalup Inlets Marine Park Paddle Experience project, which is a priority trail project identified in the Great Southern Regional Trails Master Plan. This trail experience will provide a network of up to 60km of flatwater and open-water paddle trails suitable for Grade 1 (easy) and Grade 2 (moderate) experience level. GSCORE worked with DBCA to identify the trail network, landing sites, infrastructure needs, signage needs, and interpretation needs.
  • Shire of Denmark Sustainable Tourism Strategy (2021). The purpose of the Sustainable Tourism Strategy is to guide the Shire of Denmark as an organisation to develop actions, policies and procedures that will enable and support the shire to become a sustainable tourism destination. In preparing the Strategy, GSCORE developed a methodology that utilizes best practice destination management guidelines (developed by the Australian Regional Tourism Network), and criteria and principles established by Ecotourism Australia and the Green Destinations Standard for sustainable tourism. This enabled the development of a framework based on standard approaches to destination management planning, strengthened by inclusion of sustainability principles to reflect community aspirations.