Tourism Policy, Planning and Destination Development - Outdoors Great Southern

Tourism Policy, Planning and Destination Development


We help regional towns and businesses unlock their market potential by developing strategies that identify and seize the most attractive market opportunities. We can help you to understand customer motivations and behaviours. We can assist you with:

  • Strategic Marketing Plans
  • Tourism Experience Audits
  • Tourism Product Development
  • Destination Development Strategies

Work Completed

  • Amazing South Coast Consumer Website Schematic Plan (2018-2019). The key objective of this project was to provide the Amazing South Coast Tourism Incorporated (ASCTI) with a clear vision and plan to create a website that best meets the needs of all stakeholders (clients, members and ASCT Inc). The key deliverable was a Website Schematic Plan that focused on content development and delivery; website architecture and navigation functionality, bookings functionality, and enhanced marketing opportunities for members.
  • Great Southern Outdoor Recreation Strategy (2018). Working with the Department of Local Government, Sport and Cultural Industries (DLGSC) and local government stakeholders, this document provides a strategic framework for the provision of outdoor recreation opportunities in the Great Southern region for the period 2018-2021.
  • Great Southern Regional Trails Master Plan (2019). Delivered on behalf of eleven local governments and three state government agencies, this plan will identify a coherent and clearly outlined program of trail infrastructure development across the Great Southern region over a ten-year period (2019-2029).